JamBase
Jambase connects music enthusiasts with independent musicians, helping them gain recognition and reach a wider audience
Timeline
4 Months
My role
Tools Used
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UX Designer
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UX Researcher
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Figma
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Balsamiq
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Moqups
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Canva
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Miro
Team
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Vinayak Kiranji
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Divyasree Gandikota
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Gaurav Bhambhani
The Problem of Recognition and Exposure for Independent Musicians
Independent and lesser-known musicians struggle to gain recognition and reach a wider audience in the highly competitive music industry. This lack of visibility can result in limited growth opportunities and income. Music enthusiasts face difficulties discovering and promoting independent artists amidst numerous online platforms.
Design Process
Research
Our target audience for the music application includes emerging and independent musicians and music fans
Our goal is to designed to address the challenge faced by independent and lesser-known musicians in the music industry by creating a platform that connects music enthusiasts with these artists and helps them gain recognition and reach a wider audience
To gather insights and information, we conducted user interviews with our 6 target audience which includes 3 music enthusiasts and 3 independent musicians via Zoom.
Empathy Mapping
To summarize the data we gleaned from the interviews, we produced an empathy map. To make data synthesis easier, the user's ideas, feelings, and behaviors were organized.
Users
Artists
It helped us to recognize several recurrent motifs and important key insights.
Key Takeaways
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Recommendations from friends and family are the top source of discovering new music for 60% of respondents, while 40% rely on browsing playlists on streaming platforms
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80% of respondents believe it is important to support emerging artists in the music industry
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90% of independent musicians rely heavily on social media platforms to promote their music and reach new fans
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70% of independent musicians have faced challenges due to the lack of resources and funding available to them, but have used crowdfunding platforms to overcome them
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90% of respondents currently support their favorite artists by attending concerts and purchasing their music
How Might We?
Users
Artists
Music Enthusiasts Persona
Independent Musician Persona
This persona were based on the Interviews which led to Users Goals, Motivations and Pain Points.
UX Design Storyboard
In order to focus on the user's goals and ensure that our solution will help our users/artists solve their difficulties, we built a storyboard.
User Storyboarding
Artist Storyboarding
Information Architecture
In order to create a logical and user-friendly structure for the app, we worked on the information architecture. This process helped us determine the key screens for the userflow.
User IA
Artist IA
Design Process
Balsamiq Wireframes
We started by building wireframes in Balsamiq for the important screens, such as the home screen, onboarding screens, and the screens that displayed the application's various functionalities, in order to conceptualize the visual design of the application.
Login Flow
User Onboarding
Artist Onboarding
Artist event details
Favorite Music
Location
Event Details
Artist Profile Post
Artist Profile Music
Homepage
Upcoming events list
User event details
We have created a High-Fidelity wireframes of our design process on Moqups in preparation for our midterm presentation
So, What is Next for Jambase?
The next step in the Jambase project involves the implementation of a user research method, specifically, usability testing. Through this method, we aim to gather crucial insights from potential users to enhance the user experience and interface. We will also utilize Figma to create high-fidelity mockups to better visualize our proposed changes. Finally, we will present our case study to our esteemed mentor, Professor Vishal Chawla, to solicit feedback and gain valuable guidance.